Re-branded Logo
Business Card Version 1
Business Card Version 2
Seal of Core Values
MPower Print Ad
Website Homepage
Landing Page CTA
Webinar CTA
Social Media Banner
Hands On Training Promotional Material
When designing the brand identity for RAF Automation I kept the company's corporate standards and values in mind. Being an industry leader in industrial automation, RAF Automation offered comprehensive and supportive services and products in an honest, straightforward, and unbiased manner. The company's core values were at the center of it all; Integrity, Excellence, Adaptable, and Effective. Following these values helped me to decide upon the font, color scheme, and visual appearance of the brand.
The font I chose for the logo is Helvetica. I chose this font for its legibility and familiarity, as well as for its modern and clean feel. I felt these qualities aligned with the core values of integrity and effectiveness.
The color scheme was dominated by blue and gold. Blue symbolizes loyalty, wisdom, strength, and trust; qualities that exemplified the core values of integrity and adaptability. Gold symbolizes prosperity, wealth, and illumination; qualities that related to the core value of excellence.
Finally, the addition of the "swoosh" not only underlined the company name, providing emphasis and suggesting importance, but also suggested progress and moving forward.